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Brand Identity Design

Daniela Cabra Luna, Brand Identity Design, Certificate in Digital Media & Design, student work, Whitecliffe College, Graphic design, visual identity, Happy-Go-Lucky, craft beer brand, Chela, DI4401 – Visual Communication

Daniela Cabra Luna

Design Innovation

Certificate in Digital Media + Design DI4401 – Visual Communication

Certificate in Digital Media + Design

Daniela has created a vibrant visual identity for a "Happy-Go-Lucky" craft beer brand called Chela, drawing inspiration from the rich and lively culture of South America.

In this assignment, students were tasked with developing a branded visual identity for a product and its packaging. The project required them to design with a specific industry and target audience in mind, crafting compelling brand identity solutions that effectively resonate with their market.