Chris has over 36 years of commercial experience in the creative industry. Including 30 years as CEO and ECD of Redcactus Design – a specialist consumer brand and packaging agency.
More recently Chris has set up a new creative consultancy focusing on brand development and visual management strategies while also lecturing here at Whitecliffe. He thrives on big ideas, ones that tell meaningful stories, connect and drive brand growth.
Chris’ wealth of industry experience through his highly credible career is from all areas of the market and categories: automotive, government, financial sector, business to business, QSR (Fast Food), FMCG, and consumer products. Having successfully partnered with clients in: New Zealand, Australia, London, China, Singapore, Thailand, Hong Kong and the USA.
Chris has over 36 years of commercial experience in the creative industry. Including 30 years as CEO and ECD of Redcactus Design – a specialist consumer brand and packaging agency.
More recently Chris has set up a new creative consultancy focusing on brand development and visual management strategies while also lecturing here at Whitecliffe. He thrives on big ideas, ones that tell meaningful stories, connect and drive brand growth.
Chris’ wealth of industry experience through his highly credible career is from all areas of the market and categories: automotive, government, financial sector, business to business, QSR (Fast Food), FMCG, and consumer products. Having successfully partnered with clients in: New Zealand, Australia, London, China, Singapore, Thailand, Hong Kong and the USA.
Chris has a passion for passing on his extensive real world knowledge to our students, setting them up for success. From having and instilling belief in one’s own ability, understanding strategic and creative leadership, through to agency best practices.
Chris is always eager to talk about his love of food and music, ask him about his guitar collection and deep interest as a guitar builder. Oh! and he is also a Whitecliffe graduate in Fine Arts and Design from all those years ago. We can’t talk about that.
